Posts

Social Listening: Dutch bros

Image
  The company I chose is Dutch Bros . As a coffee lover I have always liked Dutch Bros and I think their marketing is really fun so I thought it would be a good company to look at. I grew up with Dutch Bros around and I feel like in the last 10 years they have really taken off with opening more and more coffee carts and expanding into new places. I know so many people who love dutch bros and swear by it being the best.  Dutch bros Value proposition is building relationships. They are known for having insanely friendly employees, some even feel too friendly.There are many jokes floating around social media about them asking for your life story while practically sticking their whole body through the car window while you order. All jokes aside though you can't deny their customer service is part of the company culture. Their website says "We may sell coffee, but we're in the relationship business. Whether we're slinging up drinks or serving up smiles, Dutch Bros is all ab
Post a Comment
Read more

Marketing in the news: Barkbox

     As a dog lover and the owner of a spoiled dog I have gone back and forth with bark box for years. I know plenty of people who subscribe and receive their monthly boxes. When I have done it in the past I have loved it, but as someone who has what is considered a power chewer the bark box fun just isn't the same. Eventually though, bark box will draw me back in and once again i'll sign up for a monthly subscription in a loop that never ends. The one thing barkbox always has going for it is amazing marketing. For the month of July the marketing doesn't dissapoint, in fact they went all out.       For the month of July Bark.com is offering a sweepstakes entry for every purchase of a treat, toy or subscription box. They are calling it the "Ulitmutt Giveaway." An A+ for the name alone in my book. In this giveaway they are giving three grand prize winners a winnebago view motorhome, a Barletta Pontoon boat, and a 2025 Subaru Wilderness Forester. Each of these includ
Post a Comment
Read more

About Me

Image
 Hi my name is Sianna Hart. I am a business major. I am currently thinking I want to work in supply chain and logistics, but I am also interested in learning about marketing because I think it could be another area of business I find interesting. I think some of the business classes can get a little dry so I'm excited to see if marketing has more of a creative side of business to explore. Outside of school I also work full time so my hobbies tend to take a back seat especially because I have a lot of things I love to do. I love to read and will take any chance I can get to sneak away and find a comfy spot with a book. I am pretty passionate about traveling and have been particularly interested in national parks since COVID. I'm hoping to visit some of the California national parks this summer. I love to flip furniture and spend a lot of time watching videos on new techniques I can use on pieces. But mostly when I am not in school or at work you can find me with my dog. I have a
Post a Comment
Read more