Social Listening: Dutch bros
The company I chose is Dutch Bros . As a coffee lover I have always liked Dutch Bros and I think their marketing is really fun so I thought it would be a good company to look at. I grew up with Dutch Bros around and I feel like in the last 10 years they have really taken off with opening more and more coffee carts and expanding into new places. I know so many people who love dutch bros and swear by it being the best. Dutch bros Value proposition is building relationships. They are known for having insanely friendly employees, some even feel too friendly.There are many jokes floating around social media about them asking for your life story while practically sticking their whole body through the car window while you order. All jokes aside though you can't deny their customer service is part of the company culture. Their website says "We may sell coffee, but we're in the relationship business. Whether we're slinging up drinks or serving up smiles, Dutch Bros is all ab